NME Magazine Analysis

General:

•  NME magazine is produced by IPC media

• The target audience for NME is retro teenagers in their early 20’s

•  The magazine costs £2.40 and the monthly revenue is £325,200

•  The magazine is published on a weekly basis 

• The magazine’s circulation is 33,875 per week, this number shows that its popular amongst its target audience

• The sort of data available on the NRS website are; weekly sales figures, circulation, etc.

The Cover:

• The magazine title is NME which stands for New Music Express. This suggests the magazine is  all about new music

•  The masterhead/title 'NME' is in a large white font, located at the top left hand corner of the magazine. The title goes over Florence's head in the picture but it almost subtle as it doesn't cover the picture much. It is aligned to the left and it has been a tradition to align the title on the left for all publications by NME.

•  The front cover consists of; The Magazine title, loads of text, the picture of the female artist Florence. The whole front cover has the same house style as in all the fonts have a similar colour and the font used is appropriate. Her name is in a large font and stands out; the font colour is red, which correlates with her hair colour, which is red.

• The image is a medium shot of Florence; she is wearing a red hat, she is wearing “Indie-styled” clothes, her hair colour is red and the clothes she is wearing is cream coloured and black. The cream coloured top matches her pale skin colour, which is pale-creamy colour.  Her facial expression is of her looking at the reader with her mouth slightly open. Her body language is very relaxed as her left shoulder is angled down which suggests she is comfortably posing and her right arm is reaching to her left arm which is facing upright showing the back of her left hand. This reaches out to the retro teenagers, as the images of her are appropriate since she is "Indie" just like most of the target audience.

• There is another image of a male smoking, with the text ‘Free Iconic Joy division posters’ alongside it. The image is in black and white format and has a white border around it. The text that goes with the picture is in a white colour, which correlates with the Magazine house style. The text is large enough to stand out without disturbing the rest of the texts in the front cover.

• The content that is promoted in the front cover is; the death of Steve jobs, The greatest track of the last 15 years, Noel Gallagher album verdict,  andWu lyf vs. arcade fire/artic monkeys/rolling stones,

• the main content promoted is an interview with Florence on ghosts, Amy Winehouse, and her fear of messing up.

•  The magazine talks to the reader formally but says everything in brief but it catches the reader’s attention.
• The magazine’s USP is that doesn’t look like other magazine.

Inside:

•  There are 66 pages inside the magazine

•  There are 20 pages of adverts in the magazine

• There are 3 main categories of advertisements in the Entertainment, clothing, and Technology. All the entertainment adverts are such like album releases, music tours etc. The clothing adverts are from JD sports showing new 'The Duffer of St.George' clothes and 'Puma' swede shoes. The Technology adverts are all phone adverts such as Iphone 3gs and Sony Ericsson Experia play. There is a 'Jack Daniels' whiskey advert in  the magazine which gives us a hint about the target audience, it suggests that they are old enough to drink and have the money to potentially buy the whiskey.

Here are some examples of the adverts in the magazine;

This is a 'Jack Daniels' advert in the magazine. 

JD advert in the magazine, there are two JD adverts in this edition

•  There are 39 articles in total and they are mostly interview with artists, new music album reviews and phone reviews.

 This article is about a new artist 'Radar' and how he got into music and a bit about his life. Writing an article about new artists correlates with the magazine name of 'New Music Express' which shows that the magazine is about new music so they write about new music.

• The main categories of articles were music, this is expected as this is a music magazine

• There were a few feature articles such; article on late Steve jobs, greatest tracks of the last 15 years, Noel Gallagher album verdict, and the main feature article was an interview with artist Florence

•  There are 7 double page spreads and 6 of them are interviews with artists and 1 is about a music festival

This is an example of the double page spreads in the magazine

 

•  The magazine has a unified house style, you can tell this by the use of colour, language and font throughout the whole magazine. Throughout the magazine the same range of colour and font is used which makes the magazine look alike through the whole magazine also the language is the same throughout which makes it sound the same throughout the whole magazine.

•  The house style is appropriate to the target audience since they use retro colours and language that can be understood by the TA which is young retro teenagers in their 20’s